New 'Wanna bet?' campaign
For further information
- Phone: 3224 4564
- responsiblegambling@treasury.qld.gov.au
In 2002, the Queensland Government provided all gambling venues with "Are you gambling with more than your money?" signs and takeaway cards. This initiative was undertaken to support gambling providers in meeting their obligations under Section 28 of the Gaming Machine Regulation 2002 and as a demonstration of individual venue commitment to the Queensland Responsible Gambling Code of Practice.
In 2004 it became apparent that these signs were no longer effective and a 12 month program of market research to develop new signs commenced.
On 6 July 2006, the Queensland Government approved the production of a new series of signs which are known as the "Wanna bet?" campaign. These signs have been developed to target people experiencing problems as a result of gambling and encourage them to seek assistance.
Campaign message
The key message of the Campaign is "If gambling has become more important than other things in your life - you have a problem". The secondary message is that "Help is available". The tagline "Wanna bet?" is designed to counteract the denial which many problem gamblers express when they encounter messages which may make them uncomfortable. All messages contain a strong call to action to contact the Gambling Helpline or local Gambling Help Services.
Last reviewed 23 July 2008
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